Adidas and Diesel Team Up For Denim Designs

November 26, 2007 7:16 a.m. EST

Paris, France (CNS)- Sports and fashion fuze with the latest collaboration this time from Adidas and Diesel.

The new line entitled "Adidas Originals Denim by Diesel" will be hitting Adidas Originals stores as early as February 1st.

Two designs each for men and women will be priced from $240 to $320 per pair.

Adidas' contract with the Italian brand would be for four years starting with this release.

Hermann Deininger, CMO of Adidas' Sport Style Division had this to say about the endeavor, "Now when a consumer walks into one of our stores, we can offer them a complete look, from a track top to jeans to a pair of sneakers."

Though the line would only be available in only Adidas stores, both logos are stitched into the denim creations.