Kanye West Admits Feud With 50 Cent "Just A Publicity Stunt"

Los Angeles, CA (CNS) - Hip Hop heavyweights Kanye West and 50 Cent's feud is just a publicity stunt, West admitted to GQ magazine.

"It was a complete publicity stunt. It was my idea. I knew it was going to take off as soon as we were going to come out on the same date," the 30-year-old rapper said.

The pair went nose to nose in September when both their albums were released at the same time. West says it was just to sell records.

"Think about it - you got the two biggest s**t-talkers in rap history. There's no one in rap history for talking more s**t than me and 50. That's something I will stand on."

When asked about 50 Cent's vow to retire if he lost the battle, West says: "Oh man, he sold so many more records by saying that. Man, 50 is really one of my favorite rappers, too. I almost feel bad (about beating him)."

West won the album sales fight in the U.S. although 50 Cent sold more albums globally.