Yahoo, Adobe To Create Ads For Online PDF Documents

Sunnyvale, CA (AHN) - Electronic publishing giant Adobe Systems and No. 2 Internet search site Yahoo Thursday will announce a deal to embed ads in online PDF documents.

The ads with included links will appear alongside online newsletters or publications using Adobe's Portable Document Format files. The embedded ads will be shown in Adobe Reader and Adobe Acrobat applications, but won't interfere with online documents, according to the companies.

The ads won't appear when the PDF documents are printed.

Revenue from the ads will be distributed among publishers, Adobe and Yahoo. Specific percentages were not revealed, the AP reported.

For publishers to enable the embedded ads -- which will change depending on the publication's audience - PDF documents must first be uploaded to Adobe.

Adobe senior vice president Rob Tarkoff told the AP the ads take advantage of revenue-generating opportunities previously "just given away or not available to a mass online audience."