Jobs' Keynote Address Considered By Some A "Disappointment"

San Francisco, CA (AHN) - The much-anticipated keynote address given by Apple CEO Steve Jobs at the Macworld Expo Tuesday did not bode well with some attendees, with the event being deemed by some to be a "disappointment."

The event had gotten journalists and Mac fans in a frenzy, mostly due to the usual much-guarded secrets regarding the new products scheduled to be announced. Rumors were flying for weeks, especially during the days and the hours leading up to the address held at the Moscone Center.

A Forbes review written by Brian Caulfield and Wendy Tanka read, "Once the magnetic effect of Jobs' personality wore off, even fans who had lined up by the thousands at the Macworld Expo...to hear Jobs Tuesday morning were groaning."

The article quoted software developer Jukka Laiho, who described the entire experience as "lame." She also noted the long queue, recalling how she stood in line for three hours, in effect missing the first hour of the event.

"I was hoping there would be one more thing," Laiho said, speaking of the supposed big unveiling during the speech's latter part, which turned out to be the MacAir, an ultra-slim notebook. "My guess is they had planned something that didn't materialize."

The MacAir, the starting price of which is $1,799, was observed to be impressive, but not impressive enough.

"It doesn't look like it made quite the splash it did last year," said attended Jaime Arbona, comparing this year's address to last year's when the iPhone was unleashed.

According to Market Watch, the event was "a bit disappointing," with analysts predicting that the company's shares might be affected.

"Apple is sometimes a victim of its own success," Michael Greeson, president of a firm called Diffusion Group. "Now it's about improving functionality, rather than introducing a revolutionary new platform.

Jobs also unveiled the wireless backup hardware Time Capsule, iPhone and iTouch updates, and movie rentals via iTunes.