Jovovich-Hawk To Be Available In Target Stores

February 13, 2008 10:36 a.m. EST

Los Angeles, CA (CNS) - Milla Jovovich may be known to kick butts in theaters but this time, she would make women shopping in Target stores "feel good, look good, feel bad, look great." The current VH1's "Reigning Queen of Kick-Butt" and partner, Carmen Hawk, decided to open their L.A.-based label "Jovovich-Hawk" at selected Target stores and Target.com for a limited time.

The collection, which had been created in 2003, will be available at Target through April this year. It is part of Target's Go International initiative, which is, according to Target, "an exclusive, limited-time selection of styles from a cast of rising fashion stars." Its goal is to make fashion created by high-end designers affordable.

Jovovich and Hawk's namesake label has built a cult following among fashion editors and celebrities. Kate Hudson, Mischa Barton, and Kate Bosworth are just some of the celebrities who are fans of the flirty swimwear, whimsical tops, and dresses of the collection.

Jovovich-Hawk's first collection was bought exclusively by Fred Segal. It is typically found in Saks Fifth Avenue, ShopBoy, and Barneys New York.