Apple Falls Fall Short Of 1,000 Movie Rental Promise

New York (AHN) - Technology giant Apple Inc. failed to live up to a promise of providing 1,000 movies available for rental from iTunes by the close of February, with the company offering a far-off 399 titles.

The 1,000-movie pledge was first made by Apple CEO Steve Jobs during last year's Macworld Expo, upping the excitement especially for Apple TV users. However, the lack of titles, all in all adding up to only 351 through the latest Apple TV version, seems to have stung the once-eager customers, despite the product's overall functionality service.

According to CNet News, the total number of movies, combining those for purchase and those for rent, also fall short of the 1,000 mark, at 770.

A January press release made by Apple regarding the launch of its rental service proclaimed that the company "will offer 1,000 title by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV."

That statement, according to TechRadar, is made worse by the fact that as of the moment, Apple has not yet been able to launch its rental service to the European market.

A scheduled date for the shipment of a software development kit for the iPhone, set also for the end of February, was also missed.