'Hills' Star Lauren Conrad Unveils Her Fashion Line

March 14, 2008 11:20 a.m. EST

Culver City, CA (CNS) - Lauren Conrad, reality star of the MTV show 'The Hills' premiered her new fashion line on Tuesday. The star and newly budding fashion designer made her debut at Mercedes Benz L.A. Fashion Show.

Conrad says that she hopes her designing debut will blossom into a long-term career. "This is something I want to continue to do, long after the show ends. The clothes really fit my personality. I like comfortable, beachy clothes that can also be dressed up, too."

Conrad's show featured about 30 different looks for a 10-piece collection that will be available in September. The collection featured sleek wraps, strapless dresses and accessories like berets and leather gloves. The Lauren Conrad Collection will only be available online at ShopLaurenConrad.com.

Conrad knows she is new to the industry, "Right now, I'm just trying to build up the brand and build up the image," she said. "The real test will be whether women out there who will buy my clothes."

If all goes as planned, Conrad will release a 44 piece Spring collection that includes tank tops, blouses and dresses.

Conrad, 22, is currently attending the Fashion Institute of Design and Merchandising in Los Angeles, while filming her reality show 'The Hills.'