Gossip Blogger Perez Hilton To Release Own Clothing Line

May 9, 2008 12:37 a.m. EST

Los Angeles, CA (CNS) - Celebrity blogger Perez Hilton is releasing his own clothing line, the self-proclaimed "Queen of all Media" announced Tuesday.

Hilton, whose real name is Mario Lavendeira, says that his line, released through chain store Hot Topic, will include t-shirts, hoodies, and shoes.

Lavendeira says, "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."

"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares. My brand will be very conscious of my audience."

He adds that "2008 is all about expanding the Perez Brand."

His line will be available in Hot Topic stores on June 6.