Netflix Launches TV Set-Top For Movies

Los Gatos, CA (AHN) - Mail-in DVD rental service Netflix Tuesday unveiled new hardware allowing its library of movies to be streamed customers' televisions using a $100 set-top box.

The unit, developed by Roku Inc., measures 5-in by 5 in uses a home broadband connection to access about 10 percent of the company's library of 100,000 movies and television shows.

The box follows a previous streaming effort by Netflix that required subscribers view programs from their PCs.

Apple also makes a set-top box permitting movies and television shows to be streamed from iTunes.

Two other Netflix set-top boxes are in the works, one possibly from LG Electronics.