Right Gin Becomes Cool With The Celebrity Set

Los Angeles, CA (CNS) - Right Gin, a luxury brand gin, has a goal that includes making gin cool again. Right Gin, founded by Lyons Brown, has certainly become cool with the celebrity set.

In an exclusive interview with Celebrity News Service, Brown talked about the relationship between Right Gin and the celebrity set. "Our desire to place Right Gin 'in the way' of celebrities was intentional. Gin hasn't been cool since Gatsby drank it. Most of the under 35 "influencers" have never tried it; some have never heard of it," Brown said. "It was for this reason that we chose to launch the brand in Las Vegas, exclusively, for 100 days and it was for this reason that we pursued a relationship with the Palms and with the N9NE Group who manage their most high profile properties. We were fortunate. All three partners saw eye to eye about how to build the brand and the Palms and N9NE both gave us considerable exposure to their celebrity clientele and the parties on property."

Right Gin celebrated its initial launch by sponsoring Gwen Stefani's after-concert party at The Palms in Las Vegas where Gavin Rossdale, Paris Hilton, Tommy Lee, Nicky Hilton, Luke Wilson, Nicollette Sheridan, Taryn Manning, and Josh Henderson were in attendance. Shortly after, Right Gin became a fixture at the tables of celebrities such as George Clooney, Joey Fatone, Drew Lachey, Adrien Grenier, Dave Navarro, and Anthony Keidis.

Right Gin will soon make its Miami debut with a private cocktail party at The Havana Club on June 10.

Brown told CNS that part of the success of Right Gin has been through its launch parties. "This sort of focus on limited, high image distribution has continued through launches in NYC, LA, San Francisco, Boston and Chicago and we find the strategy is reinforcing the brand's luxury credentials and providing the same sort of early success we experienced in Las Vegas," he said.