"Tropic Thunder" To Market Real Version Of Booty Sweat

June 30, 2008 6:20 p.m. EST

Los Angeles, CA (CNS) - "Tropic Thunder" wants America to taste Booty Sweat. Paramount Pictures has announced plans to release a real version of the energy drink that appears in the upcoming comedy film.

To help promote the comedy action flick, the movie studio is planning to market Booty Sweat, the fictional energy drink that appears in the film, in the real world.

The movie stars Ben Stiller, Robert Downey Jr. and Jack Black as actors who were unwittingly left in an actual war zone so that the director can finish the film even after it had been shut down by a studio boss.

Michael Corcoran, president of consumer products at Paramount, tells Advertising Age, "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."

Unlike its name, the actual Booty Sweat will taste like bubbly cherry, according to Paramount licensing director Tammy Stockfish. IT will be available at retailers including Hot Topic, Hastings, Wherehouse and Coconuts, Amazon.com, and college bookstores nationwide.

"Tropic Thunder" is scheduled for release on August 15.