Study: Price, Not Availability Keeping Dial-Up Users From Broadband

New York, NY (AHN) - With broadband Internet in more than half the nations home, a new survey indicates most dial-up users remain with the slower technology by choice, rather than lack of availability.

Just 14 percent of Americans remain with dial-up Internet access because it is not available where they live. Instead, more than a third - 35 percent of dial-up subscribers - feel broadband Internet service is too pricey, according to the Pew Internet and American Life Project.

Another 19 percent won't switch to broadband no matter what.

For companies hawking broadband services, the findings suggest they fine-tune their marketing toward rural areas and not urban locations. Nearly a quarter of rural residents said they would opt for broadband it was available compared to just 3 percent of city residents which are saturated by such services.

The researchers found 55 percent of Americans now have broadband versus 10 percent of U.S. Internet users on dial-up.