Jennifer Lopez Embarks On Conquering Men's Fragrance Industry

July 8, 2008 10:46 p.m. EST

Los Angeles, CA (CNS) - Jennifer Lopez is an actress, singer, fashion icon, wife and new mom to twins. She has also created one of the worlds most successful women's fragrance empires.

Not one to rest on her laurels, Lopez is setting out to conquer the men's fragrance industry. She is adding a masculine companion to her newest women's fragrance, Deseo. Along with the fragrance comes a provocative new ad campaign, showing Lopez in a barely there bikini standing in front of a shirtless man. The scene behind them makes it look like they are in a jungle.

"Deseo for Men is this idea of a man being exotic, adventurous, and romantic all at the same time," Lopez told People magazine. "We wanted to create something that would cause people to let their minds wander. When you look at the campaign, there is a story being told - they're at an exotic destination that's daring and romantic, but still sensual and sexy."

While the ad may be sexy, the thing that will make most fans mind's wander will be the question - did she pose for the bikini photo before or after she gave birth to twins?