Sophie Ellis-Bextor, Lily Cole Join Kate Moss In New Rimmel Ads

July 9, 2008 9:05 p.m. EST

London, England (CNS) - Kate Moss is not an exclusive face of Rimmel London anymore, the brand employs fresh faces to join the supermodel in their next autumn campaign.

Multi-platinum selling British pop star Sophie Ellis-Bextor and model Lily Cole have been confirmed to share the spotlight with Moss.

Stephen Mormoris, senior VP of Coty Beauty, says, "We are delighted to be bringing Sophie Ellis-Bextor and Lily Cole on board at Rimmel. We believe our consumers will identify with both new signings and this, combined with the iconic qualities of Kate Moss, who has more than proven herself as the face of Rimmel, will see the brand create even more standout this autumn with their new campaigns."

Moss, who reportedly already shot the new ads last week, will have her own commercials for the fall ads, while Ellis-Bextor and Cole will also be featured in their own spots.