Kitson Boutique Drops Lauren Conrad's Clothing Line

July 15, 2008 8:59 p.m. EST

Los Angeles, CA (CNS) - High end boutique Kitson has confirmed dropping reality TV star Lauren Conrad's fashion line because of its "lackluster" sales.

Owner Fraser Ross tells nymag.com, "Initially it was great," adding that he tried to get the 22-year-old fashion student to make an appearance in the store to promote her line but her camp couldn't figure out a date.

He adds, "They need to realize it's no different than selling your album, your TV shows, your movies. You have to keep promoting it."

Also, the boutique owner confirms that they will not be carrying Victoria Beckham's dVb menswear collection because of lack of demand from the consumers.