Restaurant Chain Ruby Tuesday To Blow Up Its Store Live Online

August 4, 2008 11:43 p.m. EST

Maryville, TN (CNS) - Dining chain Ruby Tuesday will blow up their site - literally! According to their website, they will demolish their "last old" restaurant and they will broadcast the spectacle live online.

The eatery announces the "brand new Tuesday" ad campaign that they are about to launch after they demolish their last old Ruby Tuesday. The location is still a secret but patrons can watch it live on their website on August 5 at 3 p.m. EST.

The spectacle will inspire the new and total overhaul of their 948 locations. The eatery boasts of changing everything including the menu and decorations to make it "fresher and better."

This may be Ruby Tuesday's attempt to recover their dwindling sales. Their annual fiscal 2008 report states a 3.5% decline in revenue. They are predicting a continuous decline with next quarter's sales with 8-9% decrease.