Beijing Olympics' Global Sponsors Study: Lenovo Climbs To The Top, Beats McDonald's

Austin, TX (CNS) - The 2008 Beijing Summer Olympics' Global Sponsors' performance has a strong movement as compared to last week's, with Lenovo taking the top spot and McDonald's dropping to second place.

According to the Week 3 of the Global Language Monitor's TrendTopper analysis of the performance of the Global Sponsors of the Olympics, the computer manufacturer showed an impressive climb from No. 10 to No. 1 over the last two weeks.

Meanwhile, McDonald's dropped to second place and Samsung climbed two places to third place. Kodak, up by six places, and Johnson & Johnson, down by three, complete the top 5 Global Sponsors rank.

When the Ambush Marketers are included with the Global Sponsors, "Kung Fu Panda" would take the 8th place, rising with three places. American Express and Nike both plunged four spots to 7th and 9th places respectively. Pepsi fell to the 14th spot.

As per Paul JJ Payack, President, "The lesson learned from the current crop of Ambush Marketers is that you can do quite well without the further investment of up to $100 million."

The Global Sponsors for the Beijing Olympics are General Electric (NBC Universal), Coca-Cola, Kodak, Samsung, Lenovo, McDonalds, Omega, Visa, Johnson & Johnson, Panasonic, Manulife, and Atos Origin.

The Ambush Marketers being tracked are: American Express, Nike, DreamWorks (and their film "Kung Fu Panda"), and Pepsi.

The GLM analysis uses algorithms to determine how the brand names are used globally in relationship to the Beijing Olympics and how they outperform each other.