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Planet Shoes Continues Green Practices By Offering Carbon-Free Plus Shipping

August 27, 2008 1:04 p.m. EST

Shannon Moore - Celebrity News Service

Waltham, MA (CNS) - Online retailer Planet Shoes is taking one more step towards going green. The company is now offering CarbonFree Plus shipping as an option for customers who are buying their products and shoes online.

The company has partnered with Carbonfund.org and will purchase the carbon offsets equivalent to the environmental impact of the shipping materials and transport for customers who voluntarily choose the "CarbonFree Plus" shipping option.

Many people and companies are now looking toward investing in carbon offsets as an alternative method of working towards reducing the effects of climate change.

Carbon offsets are calculated by estimating your total energy consumption and then determining a dollar amount that you can then invest in alternative energy projects and technologies to "offset" the energy you use and the CO2 you emit.

"Planet Shoes is passionate about the environment. We carry environmentally friendly shoes, including Earth Shoes, and likewise we want to find ways to 'green' our business processes. We're already participating in a number of green programs, including encouraging ride share with NuRide.com and 1% For The Planet," says Barry Bresnick, executive vice president of Planet Shoes.

He continues saying, "When we learned about the option of purchasing carbon offsets to lower the carbon footprint of shipping materials and transport, we seized the opportunity. This is a program where we can literally partner with our customers to improve the environment." PlanetShoes.com uses the Carbon Calculator to determine the carbon footprint of shipping each specific package that is ordered through their company website. The additional fee for the shipping typically runs between $1.01 and $1.75 depending on the weight of the package and the distance to be shipped.

"When you're talking about carbon footprints, what better partner than an online shoe company," said Eric Carlson, executive director at Carbonfund.org. "Planet Shoes is looking out for the planet by ensuring that the only footprint you leave behind is the one from your stylish new shoes, and not from your carbon impact. We are so pleased that Planet Shoes is stepping forward to take a leadership position in protecting our environment."

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