Italian Watch Company Binda Group Signs Edward Norton For New Campaign

Hollywood, CA (CNS) - The Italian watch and jewelry company Binda Group has signed Edward Norton for the firm's Breil Milano men's ad campaigns until 2010.

Photographer Jean-Baptiste Mondino photographed the "Hulk" star in Los Angeles. The new ads will make their worldwide debut sometime next month.

Binda owns Breil Milano and the Wyler Gen?ve business and is also the licensee for several other brands including Dolce & Gabbana's D&G watches and costume jewels, Ducati watches and Moschino's Cheap & Chic watches and costume jewelry.

Norton will join actress Charlize Theron in the company's campaigns, who is also under contract with the company until 2011. Theron was also photographer by Mondino for the women's campaign. Breil Milano released its first line of handbags and purses in June.

The company will officially launch its first flagship store next month during New York Fashion Week in New York's SoHo district.