Sarah Palin 'The Hero' Action Figure Hits U.S. Shelves

September 9, 2008 7:42 a.m. EST

Washington (AHN) - Republican vice presidential candidate and Alaska Gov. Sarah Palin is now an action figure - a 12-inch doll action figure.

Online action figure store herobuilders.com on Tuesday unveiled its latest creation, a 12-inch plastic doll of Palin. The doll comes in three outfits, Sarah the Executive in conservative suit, Sarah the Superhero, a gun-toting superhero clad in a rad black-leahter trench coat, and a slightly sexed-up schoolgirl look.

The doll costs $28.24 apiece.

Herobuilders.com is the same company that introduced American political candidates immortalized in 12-inch plastic dolls John McCain and Barack Obama and Hillary Clinton.

Herobuilders founder Emil Vicale said,"I expect the gun-toting doll will sell the better of the two. She's tough, she's a hunter, a real action hero."

The company is capitalizing on the popularity of Palin who has caught the world's attention when she was chosen by McCain as her vice presidential candidate during the party convention in St Paul, Minnesota.