"Friends" Star Lisa Kudrow Stars As Shrink On New Lexus Site

Los Angeles, CA (CNS) - "Friends" star Lisa Kudrow has now made friends with Lexus. The luxury car company has launched an online website called L Studio, and features Kudrow playing a nutty shrink who does therapy sessions in three minutes.

Kudrow's mini-series on Lstudio.com is called "Web Therapy." On the episodes Kudrow plays psychotherapist Fiona Wallice who conducts three-minutes therapy sessions via the internet. Starring alongside her in the 15 different episodes are Bob Balaban, Jane Lynch, Rashida Jones, Tim Bagley and Dan Bucatinsky.

Kudrow wrote and produced "Web Therapy" with Bucatinsky, her partner at Is or Isn't Prods. Lexus says they won't push their cars on much of the site, but links will lead people to them. A Lexus spokesperson said the car company is looking at themselves as a broadband HBO.

Lexus isn't the first company to create a market-branded broadband channel. Bud.TV was a similar venture that Budweiser started after the Super Bowl in 2006. It failed after a reported $30 million investment.

Lexus says they have learned from Budweiser and aren't planning on failing. And with the growth of the internet, they may do just fine, especially if they continue to attract top quality stars such as Kudrow who brings her kooky acting abilities to life in "Web Therapy."