Jewelry Label Boucheron To Celebrate 150th Anniversary With A Treasure Hunt

October 3, 2008 7:40 a.m. EST

London, England (CNS) - Jewelry label Boucheron will be celebrating its 150th birthday with a treasure hunt across London. The treasure: approximately $180,000 jewelry prize.

The teams will be made up of U.K.'s top editors-in-chiefs, stars, and the label's top twenty VIP customers. They will be sent off in cars, chauffeured, of course, and will be given with clues to seek the prizes that correspond to their clues.

The exclusive treasure hunt will also unveil a one-off piece by a top-secret guest jewelry designer.

The teams will have an hour and a half to return their trophies to a judging panel, they will then wait for the decision on which team will split the $180,000 jewelry prize.

Sir Elton John and fashion designer Alexander McQueen are rumored to be included in the treasure hunting.