Michael Kors Presents Website To Launch "Very Hollywood" Fragrance

August 17, 2009 1:15 p.m. EST

New York, NY (CNS) - Fashion designer and "Project Runway" judge Michael Kors has unveiled the website for the launch of his new red carpet glamour-inspired fragrance collection, "Very Hollywood Michael Kors."

The website will feature contests, viral application, beauty tips, and his fragrance collection line-up.

In the Red Carpet section of the page, users may participate to two contests. The first of which, an exclusive collaboration with Instyle Magazine, gives one lucky winner and his/her guest to fly to Hollywood to attend Instyle's Oscar Viewing Party.

The second contest, which will launch this fall, is the Hollywood Correspondents Contests, wherein participants are asked to submit videos describing their ultimate Hollywood moment. A winner will receive a trip to a red carpet event and will become the official Very Hollywood Michael Kors on-air correspondent.

The website's Starring You application will let users feel like paparazzi magnets. Users may submit 3 to 4 pictures and choose captions for each photo. The application will create a customized and personalized magazine-style layout that features the user's pictures, making them feel like a true celebrity.

There will also be a Campaign section of the webpage, wherein users are given an in-depth and behind-the-scenes look into the making of Very Hollywood, which involves Kors, director/photographer Mario Testino, "the muse" Carmen Kass" and "the leading man" Noah Mills," and "the voice" Lauren Hutton. Lady Gaga's "The Fame" will be available for free download to the first 10,000 people to visit the site.

Also, the whole "Very Hollywood Michael Kors" collection will be showcased on the website. The range includes perfume spray, lotion, signature pen, and a limited-edition Hollywood Gem solid perfume ring.

The "Very Hollywood Michael Kors" collection will hit stores in September.