Alicia Keys Announces New Company, To Launch Jewelry Line

October 13, 2009 9:49 a.m. EST

New York, NY (CNS) - Alicia Keys has announced the creation of AK Worldwide, which will handle her non-musical and philanthropic works. The R&B songstress will also release a jewelry line as her first venture with the company.

Her first project is a handcrafted jewelry line engraved with messages of hope and wisdom called The Barber's Daughters, saying the range will hopefully inspire the wearer.

Next on her AKW list is the launch of the website IAmASuperwoman.com, which is devoted to spotlighting inspirational women and causes that will fill a missing gap in the blogosphere.

The company will also provide the backbone for her charity work with Keep a Child Alive.

Keys said that while she will always be focused on her music career, AKW gives her the chance to channel some of her energy into projects she is interested in.