Boise State Makes Public Relations Push For BCS

November 5, 2009 2:59 p.m. EST

Boise, ID (AHN) - Boise State is expecting a strong public relations boost from Scott Peyron & Associates, as the Western Athletic Conference makes a bid to propel the squad into BCS bowl contention.

Hired on a monthly retainer, the firm's agenda will help put their successes into the mainstream.

Scott Peyron & Associates aim to keep the media talking about the program, and increase the public demand to see Boise State in a bowl.

This push was inspired by a previously undefeated season, when the program was overlooked in favor of larger schools.

The currently undefeated team aims to maintain its perfect record, and should they succeed, Boise State will vie for a place ahead of other non-automatic qualifying schools.